Who We Are
Arira Design is a multi-disciplinary electronic design team providing both circuit board and system level design expertise. Our clients range from startups to large multinational corporations. We are a diverse team with years of hands-on experience.
Our team possesses design experience on a broad array of product types. We have placed products in markets such as Networking, Telecom, Storage Networks, IoT, Battery Management Systems, Medical, and Avionics.
We believe successful product development requires cross-functional collaboration. To that end, we work closely with our clients to satisfy their product requirements and ensure that we not only meet their expectations, we exceed them.
Meet the Team
Craig has been working in the design services industry for more than 25 years, as a design engineer, product architect, and program manager. During this time, he has led a vast range of projects and product types. Craig has been involved in the development of systems and cards for several companies including Altera, Apple, Broadcom, Cisco, Huawei, IBM, Intel, Juniper, Network Appliances, Sun Microsystems, and numerous start-ups.
Special areas of focus:
Communication Systems Multimedia Platforms Product Management
Tom got his start designing laptop computer systems for Hewlett Packard’s Mobile Computing Division and has since compiled more than 25 years of design experience to a large variety of clients. Tom previously worked as a design engineer and product architect, where he performed on a wide variety of projects ranging from mobile handheld products to large telecom communications systems.
Special areas of focus:
Racked System Design Low Power Design
Atsushi has 25+ years of experience in the design, development, testing, and production release of a wide range of system- and board-level products, such as: Intel/AMD/PowerPC/MIPS/ARM-based motherboards; FPGA-based test and production platforms; electrical/optical networking line cards, switch fabrics, and routers; storage servers; and multimedia set top boxes. In addition to seamlessly working with MCAD, software, manufacturing, and project management teams, he has shown his versatility in leading the ground-up development and sustaining support of a company-wide CAD library infrastructure for 100+ users.
James has been designing boards and systems for over 25 years. He has worked on all stages of product development, from initial architectural planning to design capture and implementation, bring-up, validation test & debug, and longevity and failure analysis. Past design work includes products such as M-series SPARC servers, set top boxes, ASIC emulation system, and reference designs for video acquisition hardware. While at Arira, James has been the lead developer on products as small and efficient as a battery operated office management platform and as large and robust as avionics systems.
Rod has 40 years of experience with system, board, and FPGA/ASIC level designs. At the system level, he has experience with camera systems, digital video recorders, laser scanning, opto-mechanical, servo control and feedback control systems. Rod is also experienced with regulatory agencies (FCC, TUV) and safety agencies including UL and CSA. Rod has been working with FPGAs since the mid 1990’s and ASICs since 1997. Former employers include Adobe Systems, Tivo, Exar Semiconductor, and Nvidia Systems.
Fang has 10+ years of experience in system-level design, which includes circuit design, system bring-up, integration, and debugging. Before Arira, Fang worked as a systems R&D engineer in the Telecom field. She was responsible for system design and hardware/firmware implementation based on DSP. In addition to design work, Fang works as a component engineer, building parts and managing parts databases for the team. She also spends time writing Python scripts for validation testing.
Wendy has over 5 years of experience in digital marketing and social media marketing. She was the former Social Media Director at Access Magazine in San Jose, CA.
Peter has 35+ years of experience with hardware, ASIC, and FPGA development. He is a veteran in the video space, having designed and brought to market several standard and non-standard video architectures (from optics to encoding and video processing). Peter also has extensive experience in the architecture of network and communication systems. Peter has worked at Be Here, Mellanox, LSI Logic, Silicon Graphics, and Adobe Systems.
Ryan has experience in robotics, MEMS design, circuit design, and hardware system integration.